Author - DFP Expert

Ad Placement | How To Increase The Speed Of Your Ad Placement

If you want to have a better website and get more revenue it is important to speed up the ad placement. A faster site is the same as increasing ad revenue. That is why it is essential to speed up the ad placement.

There are 5 easy and important ways how to increase the speed of your ad placement.

  • Reviewing pass-backs

  • Configuring lazy loading

  • In-line Cascade Style Sheets (CSS)

  • Compressing Picture sizes

  • Responsive design

ad placement

The first way to increase ad placement speed up is REVIEWING PASS-BACKS

Utilization of different kinds of pass-backs is a quite common activity for many ads optimizers. But unfortunately, that usage has become a reason for something called “latency” and that in its places makes it hard for the people to view the ads. In order not to let something like this happen, you have to make sure that you do a checkup of your pass backs on a regular basis. By doing so you will be able to understand what kind of ad servers contribute to Latency. It would be even better if you changed to header bidding technique.


Another way to boost the speed of your ad placement is CONFIGURING LAZY LOADING.

Lazy loading is something that lets your ad placement appear on some parts of the website where the user is at one specific moment. All your advertisements will be loaded one at a time when you go down the site. That means that a footer advertisement will only be seen when you reach the end of that specific part of the website. Lazy loading is also known as Smart Loading. That smart loading is centered on the fact that ad viewability is at its top activity.


The third way to improve the speed of the ad placement is IN-LINE CSS.

All of the most successful practices of HTML are saying that creating an external CSS will be the best to create a wonderful content to code ration. But there is one thing. If you want to speed up the ad placement it would be better if you created a <div> in order to house the advertisements. You may split the Cascade Style Sheet by actually having a separate in-line CSS for ATF (above the fold) ad placement. After that hardcore your advertisement for it to start loading quicker.

Another was to make the speed of your ad placement quicker is COMPRESSING THE PICTURE SIZE.

You should make them smaller. By doing that, you will be able to optimize them for the best and the quickest speed. For instance in all kinds of mobile websites it is better to keep all the elements smaller than one thousand to optimize the customer activity. There are different kinds of choices in all kinds of plug-ins and different applications that will actually let you make your picture size smaller.


The fifth way to boost the ad placement speed is RESPONSIVE DESIGN.

In fact Google created Accelerated Mobile Pages that in fact give a quicker and more enjoyable experience for mobile-search users. A quick mobile website says that the ad placement and the loading of all ads is happening really quickly. AMP makes it faster for ads to be displayed than just an ordinary mobile website, though there are some pass-backs.


If you follow all these tricks on how to increase the seed of your ad placement, your life will become much easier and you will be able to make more money than you have been making before learning these valuable tricks.


history of online advertising

A Brief History Of Online Advertising

A Brief History Of Online Advertising: We do love internet, we cannot imagine our lives without it nowadays. And internet for us common users consists of websites, where we can read news play games, watch videos, check email and do other innumerable things.

History of Online Advertising – The First Banner Ad (1994)

Have you ever clicked you mouse right here? You will!

Once in the beginning of 1990-ies people understood that this wonderful tool is not temporary and is going to live and grow, naturally some bright minds thought of advertising on it. And it did happen in 1994. It is a solemn date for banner ads since on October 27, 1994 the world’s first ever banner ad appeared on HotWired, the first commercial magazine. Actually it was the day the magazine itself started, so it just opened with the banner on it already. online advertising


The ad read “Have you ever clicked you mouse right here? You will”.

history of online advertising

The fonts were of multi colors and it had 44 percent clickthrough rate, an unbelievable number for today. The banner was order by AT&T who paid 30 thousand dollars for it to appear on HotWired for three months. In 1995 an agency called WebConnect started to offer targeted ad placement using some information about the users. It also used CustomView tool, which monitored how many times the same user saw the ad and changed it to another one to prevent the so called banner fatigue.

History Of Online Advertising – DART (1996)

dfp googleIn 1996 a company called DoubleClick offered its clients a new service DART – Dynamic Advertising Reporting and Targeting. This tool enabled advertisers to see how their ads were performing, how many times they were seen and clicked and that eventually improved ROI. A new costing impression appeared – Cost Per Impression (CPI).

History Of Online Advertising – The First Pop Ups (1996)

In 1997 Ethan Zuckerman created a method to enable pop ups appeared on websites. Initial high hopes turned to negative ones, since the users were outraged with what seemed to be infringement on their privacy. From 2000 nearly all known browser came out with some sort of pop-up blocker.

History Of Online Advertising – PPC (1999)

In 1999 offered the first ever pay for ad placement search engine service. Pay for ad placement soon became pay per click.

History Of Online Advertising –  Targeted Ads (2006)

In 2006 with the appearance of social media, a revolution in targeted ads was already a fact. Such websites as Facebook accumulated huge date on its users and thus pioneered a new era of non aggressive but hyper targeted ads.

2010 – Present

Advertisers make text, video, rich media ads for media sites. The concept of native advertising is born. Meanwhile, ad blocking gets more and more popular and developed, which poses a real threat to the advertising world. Serious research is underway now to make ads less visible and more acceptable.


Online Advertising with Banner Ads

What do you usually do when you see a banner ad? Do you click on it, or curse its inventor? But first we should ask how it is that we recognize it is a banner ad, and not something else. It is because this marketing tool appeared long ago, in autumn 1994, so enough time has passed to engrave its name forever in users’ minds.

banner ads

Banner ads are everywhere in the web…

Banner ads are everywhere in the web. They can be of any size, form, intention and behavior. They can be irritating, funny, annoying and efficient: all depends on how you view them. One thing is certain that they are a part of multi million marketing games all around the world and they help generate income.

Because of great competition banner ads nowadays must be very creative and interesting. The tendency currently is to make interactive banners where the users can also participate in some process and thus get engaged and, why not, follow the link the banner contains.

So by nature banners have two functions:

  1. Firstly they show some content, which in itself is an advertisement;
  2. secondly they can transfer the user to the desired destination, of course if the user clicks on the banner.

banner ads

And banners do want to be clicked. That’s why it was very customary for some banners in old times to contain a message like Click me, or you can’t click me which thus psychologically affected the users to click on the banner, something they otherwise hardly would do.

So the idea is that in order to be effective, banner creators must have some knowledge of psychology, and they do have usually. Nowadays they are many online banner creation websites and downloadable software through which making an ad banner became a matter of minutes. No special knowledge of graphics is needed as everything is made automatically.

Because the banners get hardly more attention than just a second glimpse, they need to be so catchy to gain the attention right away, that is not an easy task but professionals know how to do it. We know how to do it. So if you need a professionally made ad banner or a campaign, trust that work to us, we shall make it deliver what you need.


How Digital Advertising Is Changing The World

How digital advertising has changed the world? digital advertisingIt fact it did already change it but it continues to do so, the process has not stopped and there are no prospects it will ever stop. If we try to summarize the impact of digital advertising on the world of user experience and marketing, then there is only one thing to be said: the digital advertising did revolutionize the advertising world.

And it happened because the digital advertising had at its disposal all the advantages that the IT had. If before only the rich companies could afford reaching so many people in a particular country by paying enormous sums, now even small companies can advertise in so many digital platforms very cheap or even altogether for free and at the same time reach millions of people globally.

Digital advertising brought closer both the users and marketers at a global stage…

Digital Advertising – The Initial Level

digital advertisingIf at the very initial primitive level digital advertising meant placing pre-made banner ads at fixed location in the website, now there are special programs, which will determine which ads go where, in what quantity, in what form, at what time, at what rates, etc.

This is how programmatic advertising appeared. And that’s not all, special software will analyze how the ads are doing, how is their performance, what to change and tune up.


Digital Advertising – Target Advertisingdigital advertising

Another revolutionary invention is the targeted advertising. Over time users understood that the web actually gathers information from them: every time we visit a website, navigate through its pages, click on links, make purchases, fill registration forms, put likes or post comments on social media, all is taken and analyzed correspondingly through small software called cookies.

Thus we are shown such ads on a specific website, which we may be interested in to follow.  If for example two people visit the same website at the same time in different locations, they may see completely different advertising content.

At the same time it should be noted that such a profound spreading of total advertising campaigns in all platforms and in all available forms has brought a negative side to it. In fact, it gave birth to what is called ad blindness, where the users do not see or just ignore ads. The appearing of ad blockers has seriously damaged the digital ad business and is now a major concern.


Such giants as Google and Apple are doing serious research over it and how the ads will perform in the future. The issue of user privacy versus user experience is at stake. It was obvious from the beginning but now is more than evident that the users or consumers or web people, whatever we call them, cannot simply stand intrusion into their personal domains.

And so these two companies are now leading the digital marketing world step by step into another revolutionary change, which will first of all respect the user, his choice and his experience. And this brings hopes that digital advertising will not die, but will be transformed into a new form, a new experience, something, which we may now not even imagine.







5 Big Things Marketers Need To Do In 2017

5 Big Things Marketers Need To Do In 2017.  It is 2017 and a very good start for new things so there are some interesting things that marketers have to start doing.

Big things number #1

Marketers should start using their data for something other than their reports.

big thingsIt is not a secret that data is very important for marketers and a lot of companies are investing in analytical tools to get an idea what customer experience is like.

But it is very important that the companies start doing something else with all those numbers. They need to have a meeting once a month to talk about what those numbers are saying and predicting about the future campaigns. After discussing that, they need to start thinking and coming up with new tactics that will be based on their data.

Big things number #2:big things

Start creating videos that people want to watch! 

All these years have shown that people are enthusiastic about videos and that the videos are the future of marketing itself. The problem of today’s world is that not a lot of companies have actually figured out what people really want to watch. The thing is it seems that it all something to be shown off in YouTube.

Big things number #3:

Marketers should build an Instagram strategy

big things

The thing is that nowadays Instagram is very popular and by saying that we mean VERY popular. In 2017 marketers should think of some ways to fit Instagram content into their marketing strategies. Using that will give them more audience and more clients in the future.

Big things number #4:
Marketers should talk to Salesbig things

There are a lot of companies whose marketing is head-down. There is almost no communication between marketing and sales, the success of the clients and the product itself.

Sales is very important when it comes to handing content to prospects. Marketing in 2017 should begin meeting on a regular basis with sales to be sure that everything is perfect. If not, there is a high risk that you will create message and content that is going unused.

Big things number #5:
Marketers need to do everything to make social media interesting

big thingsIt is very important that in 2017 companies start doing something that not a lot are doing. They should poke fun. This can be done through social media: Instagram, Twitter, Facebook. People are on there the whole day. That attracts attention and, why not, some loyalty. Social media gives companies the opportunity to create their personality. Not a lot of people do that so the customers are interested when something like that happens. Marketers need to take their message and think how they could turn it into social-friendly material. They should join conversation, share their knowledge and start interacting.

In 2017 the marketers need to weigh the success and the failure of the previous year before they start doing something else. It is very important not to forget what was working before, because sometimes people are so concerned about some New Big things that they forget what was successful.

2017 is time to optimize.

Header Bidding: Everything Publishers Need To Know

Header Bidding is a brand-new approach to website advertising that helps publishers choose the best price for available ad spaces through auction. Different demand sources that “compete” for the same inventory hold the auction.

You’ll ask – why should the publishers implement Header Bidding?

how does dfp workThe answer is as easy as 1+1. In this way the publishers are able to get more money and have additional income.
The usual ad server such as Google’s DoubleClick for Publishers selects its buyers based on the rankings through the sequence which is the “waterfall” problem that Header Bidding removes.

When there is an available space on the publisher’s website, Google’s DoubleClick for Publishers offers the inventory to the direct-sold ads and if a place is still available, then it offers the inventory to the top-ranked ad exchange.

Although the ranking is based on such factors as the quantity that a certain ad exchange buys, high rankings not always create the highest revenues. The publisher might not be aware of higher rates that the new supplies offer because of the “waterfall” effect.

So, the publishers suffer considerable losses because of this sequential process.

But which are the advantages of the Header Bidding? header bidding wrapper

In contrary to the above-mentioned things, Header Bidding allows several demand sources with various histories and rankings to make a bid for the same inventory at the same time. The auction is held not only for the impressions that are left after the direct sale, but for all the available ones. This bidding process allows more demand sources to buy the place and the publishers can freely choose which bid is more beneficial for them. According to estimates, just one bid source is able to increase the publisher’s income at least by 10 percent. The advantages of this program are proven by the fact that 150,000 publishers are willing to install Header Bidding per day.

Even though the answer to the question why should the publishers implement Header Bidding is as easy as 1+1, the implementation and utilization process is quite complicated one. Wrong installation, management and monitoring can cause such a problem as latency. That is the least thing that the website owners want. Success and additional income come with the right monitoring.

DFP Course Online: Learning From The Learned

(DFP Course Online  –  Part 1)

DFP Course Online is a key for those people who want to generate full-scale ad revenue and what’s more important to optimize ad performance rates by using DFP. DFP is ad software designed to help Publishers increase their online business profit, and control the overall process of online advertising. One of the reasons why the priority is given to DFP is merely because DFP set up is free. But, although it is free, due to its multifunctional operating system DFP is complicated, and it requires a lot of time and efforts to figure out how DFP actually operates.

Here, DFP Course Online comes to help. This course is a key for those people who want to generate full-scale ad revenue and what’s more to optimize ad performance rates by using DFP. Keep in mind, that DFP Course Online is intended not only for those who have basic knowledge about DFP but also for those who want to learn it. There is no age, gender, race limits or professional and other discriminations here. The key factor indispensable here is your wish to get into DFP Course Online.
DFP Course Online will give you a great opportunity to gain extensive knowledge of DFP and understand the main principles and tips of setting up and operating DFP.

We offer you a course, which will give you more than you actually pay for it.

DFP Course Online  #Learning objectives 

DFP Course Online

DFP Course Online will help you learn the basics of:


Dynamic Allocation: How Publishers Can Benefit?

Dynamic Allocation is a method by which Google allows your non-guaranteed or in other words, remnant or unsold DFP impressions or inventories to compete with Ad Exchange buyers in order to get the highest price but without risking the existing DFP reservations. 

Dynamic Allocation – Why Dynamic Allocation Was Created?

dynamic allocation

The reason behind this is to get the highest revenue for your non-guaranteed inventory. And that is why Dynamic Allocation was created.

Guaranteed and Non-Guaranteed Ads

As it is known, DFP enables publishers to define guaranteed and non-guaranteed (also called remnant) ads.

The guaranteed ads are usually directly sold between the advertiser and the publisher. The remnant ads are open for competition to external SSPs.

DFP is made in such a way as to serve first the guaranteed impressions, and when it runs out of them, only at that time it turns its attention to the non-guaranteed line items. This may give the impression that DFP just assigns the remnant items to any bidders to fill the gaps.

 Dynamic Allocation – Guaranteed and Non-Guaranteed Ads

Now comes the dynamic allocation and this ensures that the non-guaranteed or remnant items get the highest prices available at the moment and that without compromising the guaranteed campaigns. Dynamic allocation can be thought of as a system, which guarantees the highest revenue by automatically allocating the impressions between the guaranteed and non-guaranteed ads.

dynamic allocation

When dynamic allocation in enabled in DFP, the latter compares all line items in guaranteed and non-guaranteed fields according to the priority and value for the current moment. If there is a high priority guaranteed item, them DFP serves it and the process ends. In other cases, DFP goes down for the remnant inventories and starts to compete their price against the temporary CPM it defined for the current impression based on the historical bid data. Thus it is able to choose the best price for the non-guaranteed items without compromising the guaranteed ads.

It is obvious that Google’s dynamic allocation technology is good for the publishers as it allows them to use their inventories, both guaranteed and the remnant, to a maximum level in order to bring them the highest revenues possible. And what is good that the publishers do not need to go into the very deep details as to how this dynamic allocation works, as it will function ideally once enabled. It is important to remember only that by setting competition between the DFP guaranteed ads and the non-guaranteed items or AdExchange items, DFP uses dynamic allocation to maximize the revenues of the publisher and avoid the deficiencies of the static waterfall method.

The Top Online Marketing Trends Dominating 2016

Online online marketing trends 2016marketing trends 2016 were complicated with their beauty and discrepancy, but those who are eager to keep up with the latest online marketing trends, strive to keep up with the unimaginably fast pace. Each year, new companies and industries make attempts to  adapt  to the newest technologies and online marketing trends,  in order to make sure they reach their target audience and satisfy their demands. And those who adapt, they have the upper hand.

…2016 was an amazing year for online marketing, and online these marketing trends 2016 were predominant throughout the year…

Online Marketing Trends 2016 – ATTENTION! Smartphones Dominated Personal Computers (PC) 

Last year Google announced

…Mobile traffic overtook desktop traffic in most developed countries…

This means that most optimized websites only for smartphones are acceptable for Google. Looking back at previous years, newly created websites should be based on desktop-optimized websites in order to satisfy Google’s terms. But as we can see now, most of us today substituted smartphones with desktops which made website developers to make websites more compatible with smartphones, rather than desktops.


Online Marketing Trends 2016 – Video Ads Dominated Online Marketing Trends 2016

We have all seen video ads on YouTube that keep popping up every time we try to play our favorite videos. Since YouTube is a social platform, it promotes hosting billions of advertisements such as Facebook and Twitter. Thus YouTube overtook Facebook in hosting ads with its users getting more compatible in using YouTube with its ads.

Online Marketing Trends 2016 – New Optimization Launched By Digital Assistants Online Marketing Trends 2016

The classic way to promote your website and get seen by others is the usage of search engine optimization (SEO) and Pay per click (PPC). With the rapid development of the digital market, most users are now utilizing other searching methods such as Cortana and Siri. The key here is to make your website compatible with these digital assistants to make sure your website is accessible in every way possible.


Online Marketing Trends 2016 – Mobile App Indexing 

Online Marketing Trends 2016
2016 will be the year where most website owners will seek other mediums to get access to their crowds. Google permits mobile friendly website even without having a desktop version of it since people now tend to use smartphones. In that matter, mobile apps will even take over mobile friendly websites in the upcoming years because it’s easier to navigate and more efficient to use.

With that retrospective complete, you are to evaluate how your online campaigns changed and how it fared in this new online marketing environment.

Did you hit your targets for the year?

Did you successfully execute what you intended?

If not, don’t consider it a failure; instead, try to trace your underperformance back to a root cause (or causes) so you can plan an even bigger, better, more effective campaign in 2017.

Header Bidding Wrapper – What’s the Fuss All about?

We have previously discussed header bidding from just about any perspective all the way from how to operate with it to accelerate the publisher revenue finding the underlying cause of how certain companies reach out to real publishers. Header bidding wrapper are however one of the significant key point on this platform we have maneuvered our way through for some reason. header bidding wrapper

To fix that and add this tool to our list of defined terms we are presenting you with header bidding wrapper the essential feature this tech has that widens your framework of opportunities to prosper in this business. This is extremely crucial for publishers aiming to work with multiple partners at once.

Header Bidding Wrapper: What’s The Fuzz All about?

The essential technical and operational advantages are what header bidding wrappers provide and that provide a number of them. These, on the other hand, enable publishers to operate with multiple header bidding solutions at the same time. To make sure partners in that business have their bid requests triggered at once an asynchronous container is integrated in the features of header bidding wrapper. This is a global timeout setting to see how long the browser stays tuned for the bidders to give a response. This also helps to team up with a particular “adaptor” that enables the wrapper to decode all bids into a good old key value for the ad server.

Header Bidding Wrapper – Benefits! header bidding wrapper

Header Bidding critics usually concentrate on operational factors of this tech and Header Bidding Latency. Well, this is a more complicated integration to manage from the technical point of view compared with waterfall setup. It’s too bad it can also slow down your website a bit if not implemented properly. Badly implemented partner can mess it all up for other partners and damage your entire operation procedure as well. So keep that in mind and note that this was the reason header bidding wrappers was developed to stay away from low quality integrations.

…The central timeout, the asynchronous container, the consolidate line items and easier add/remove option are all advantages of header bidding wrapper…

Header Bidding Wrapper – Partners

Some partners allow you to set timeout yet some don’t. If you set every partner’s code, you want to set a timeout for, in a central container you can totally protect your website from waiting for a response from a problematic bidder. The second feature helps the user not to wait for the ads to load for the page content to load. This is connected with asynchronous tags publishers implement their ad server with. Though the line item creation and management procedure is still a pain in the neck yet with the third feature specified above this problem is partially eliminated as well. As a cherry on top, the last benefit makes the process of adding and removing the bidding partner for ad ops very easily. The header bidding wrapper protects you and your partners from bad tech and complex setup work. This basically means header bidding wrapper means header bidding is scalable among many partners.