Monthly Archives - December 2016

DFP Course Online: Learning From The Learned

(DFP Course Online  –  Part 1)

DFP Course Online is a key for those people who want to generate full-scale ad revenue and what’s more important to optimize ad performance rates by using DFP. DFP is ad software designed to help Publishers increase their online business profit, and control the overall process of online advertising. One of the reasons why the priority is given to DFP is merely because DFP set up is free. But, although it is free, due to its multifunctional operating system DFP is complicated, and it requires a lot of time and efforts to figure out how DFP actually operates.

Here, DFP Course Online comes to help. This course is a key for those people who want to generate full-scale ad revenue and what’s more to optimize ad performance rates by using DFP. Keep in mind, that DFP Course Online is intended not only for those who have basic knowledge about DFP but also for those who want to learn it. There is no age, gender, race limits or professional and other discriminations here. The key factor indispensable here is your wish to get into DFP Course Online.
DFP Course Online will give you a great opportunity to gain extensive knowledge of DFP and understand the main principles and tips of setting up and operating DFP.

We offer you a course, which will give you more than you actually pay for it.

DFP Course Online  #Learning objectives 

DFP Course Online

DFP Course Online will help you learn the basics of:


Dynamic Allocation: How Publishers Can Benefit?

Dynamic Allocation is a method by which Google allows your non-guaranteed or in other words, remnant or unsold DFP impressions or inventories to compete with Ad Exchange buyers in order to get the highest price but without risking the existing DFP reservations. 

Dynamic Allocation – Why Dynamic Allocation Was Created?

dynamic allocation

The reason behind this is to get the highest revenue for your non-guaranteed inventory. And that is why Dynamic Allocation was created.

Guaranteed and Non-Guaranteed Ads

As it is known, DFP enables publishers to define guaranteed and non-guaranteed (also called remnant) ads.

The guaranteed ads are usually directly sold between the advertiser and the publisher. The remnant ads are open for competition to external SSPs.

DFP is made in such a way as to serve first the guaranteed impressions, and when it runs out of them, only at that time it turns its attention to the non-guaranteed line items. This may give the impression that DFP just assigns the remnant items to any bidders to fill the gaps.

 Dynamic Allocation – Guaranteed and Non-Guaranteed Ads

Now comes the dynamic allocation and this ensures that the non-guaranteed or remnant items get the highest prices available at the moment and that without compromising the guaranteed campaigns. Dynamic allocation can be thought of as a system, which guarantees the highest revenue by automatically allocating the impressions between the guaranteed and non-guaranteed ads.

dynamic allocation

When dynamic allocation in enabled in DFP, the latter compares all line items in guaranteed and non-guaranteed fields according to the priority and value for the current moment. If there is a high priority guaranteed item, them DFP serves it and the process ends. In other cases, DFP goes down for the remnant inventories and starts to compete their price against the temporary CPM it defined for the current impression based on the historical bid data. Thus it is able to choose the best price for the non-guaranteed items without compromising the guaranteed ads.

It is obvious that Google’s dynamic allocation technology is good for the publishers as it allows them to use their inventories, both guaranteed and the remnant, to a maximum level in order to bring them the highest revenues possible. And what is good that the publishers do not need to go into the very deep details as to how this dynamic allocation works, as it will function ideally once enabled. It is important to remember only that by setting competition between the DFP guaranteed ads and the non-guaranteed items or AdExchange items, DFP uses dynamic allocation to maximize the revenues of the publisher and avoid the deficiencies of the static waterfall method.

The Top Online Marketing Trends Dominating 2016

Online online marketing trends 2016marketing trends 2016 were complicated with their beauty and discrepancy, but those who are eager to keep up with the latest online marketing trends, strive to keep up with the unimaginably fast pace. Each year, new companies and industries make attempts to  adapt  to the newest technologies and online marketing trends,  in order to make sure they reach their target audience and satisfy their demands. And those who adapt, they have the upper hand.

…2016 was an amazing year for online marketing, and online these marketing trends 2016 were predominant throughout the year…

Online Marketing Trends 2016 – ATTENTION! Smartphones Dominated Personal Computers (PC) 

Last year Google announced

…Mobile traffic overtook desktop traffic in most developed countries…

This means that most optimized websites only for smartphones are acceptable for Google. Looking back at previous years, newly created websites should be based on desktop-optimized websites in order to satisfy Google’s terms. But as we can see now, most of us today substituted smartphones with desktops which made website developers to make websites more compatible with smartphones, rather than desktops.


Online Marketing Trends 2016 – Video Ads Dominated Online Marketing Trends 2016

We have all seen video ads on YouTube that keep popping up every time we try to play our favorite videos. Since YouTube is a social platform, it promotes hosting billions of advertisements such as Facebook and Twitter. Thus YouTube overtook Facebook in hosting ads with its users getting more compatible in using YouTube with its ads.

Online Marketing Trends 2016 – New Optimization Launched By Digital Assistants Online Marketing Trends 2016

The classic way to promote your website and get seen by others is the usage of search engine optimization (SEO) and Pay per click (PPC). With the rapid development of the digital market, most users are now utilizing other searching methods such as Cortana and Siri. The key here is to make your website compatible with these digital assistants to make sure your website is accessible in every way possible.


Online Marketing Trends 2016 – Mobile App Indexing 

Online Marketing Trends 2016
2016 will be the year where most website owners will seek other mediums to get access to their crowds. Google permits mobile friendly website even without having a desktop version of it since people now tend to use smartphones. In that matter, mobile apps will even take over mobile friendly websites in the upcoming years because it’s easier to navigate and more efficient to use.

With that retrospective complete, you are to evaluate how your online campaigns changed and how it fared in this new online marketing environment.

Did you hit your targets for the year?

Did you successfully execute what you intended?

If not, don’t consider it a failure; instead, try to trace your underperformance back to a root cause (or causes) so you can plan an even bigger, better, more effective campaign in 2017.

Header Bidding Wrapper – What’s the Fuss All about?

We have previously discussed header bidding from just about any perspective all the way from how to operate with it to accelerate the publisher revenue finding the underlying cause of how certain companies reach out to real publishers. Header bidding wrapper are however one of the significant key point on this platform we have maneuvered our way through for some reason. header bidding wrapper

To fix that and add this tool to our list of defined terms we are presenting you with header bidding wrapper the essential feature this tech has that widens your framework of opportunities to prosper in this business. This is extremely crucial for publishers aiming to work with multiple partners at once.

Header Bidding Wrapper: What’s The Fuzz All about?

The essential technical and operational advantages are what header bidding wrappers provide and that provide a number of them. These, on the other hand, enable publishers to operate with multiple header bidding solutions at the same time. To make sure partners in that business have their bid requests triggered at once an asynchronous container is integrated in the features of header bidding wrapper. This is a global timeout setting to see how long the browser stays tuned for the bidders to give a response. This also helps to team up with a particular “adaptor” that enables the wrapper to decode all bids into a good old key value for the ad server.

Header Bidding Wrapper – Benefits! header bidding wrapper

Header Bidding critics usually concentrate on operational factors of this tech and Header Bidding Latency. Well, this is a more complicated integration to manage from the technical point of view compared with waterfall setup. It’s too bad it can also slow down your website a bit if not implemented properly. Badly implemented partner can mess it all up for other partners and damage your entire operation procedure as well. So keep that in mind and note that this was the reason header bidding wrappers was developed to stay away from low quality integrations.

…The central timeout, the asynchronous container, the consolidate line items and easier add/remove option are all advantages of header bidding wrapper…

Header Bidding Wrapper – Partners

Some partners allow you to set timeout yet some don’t. If you set every partner’s code, you want to set a timeout for, in a central container you can totally protect your website from waiting for a response from a problematic bidder. The second feature helps the user not to wait for the ads to load for the page content to load. This is connected with asynchronous tags publishers implement their ad server with. Though the line item creation and management procedure is still a pain in the neck yet with the third feature specified above this problem is partially eliminated as well. As a cherry on top, the last benefit makes the process of adding and removing the bidding partner for ad ops very easily. The header bidding wrapper protects you and your partners from bad tech and complex setup work. This basically means header bidding wrapper means header bidding is scalable among many partners.

New Research: Cross-Device Retargeting Launched By Google

Now that signed-in users are allowed to cross-device retargeting, new changes are still on the way. In a short while, advertisers will be allowed to reach the audience across different devices with Google Retargeting Campaigns.  Cross-device retargeting is an important development in the advertising world. cross-device retargeting

What is Cross-Device Retargeting and How does it Work?

Let’s now try to describe all the process of Cross-Device Retargeting in a simpler way focusing our explanation on examples. For example, if you visit an advertiser’s website on a mobile, the advertiser will not be able to retarget you as a user later on a desktop, unless you come to that website on a desktop. In such cases, you as a user get listed twice which increases the probability and frequency capping and negative list exclusion is set at the browser or mobile ID level on each device.

Now that we defined this let’s move on identifying the tools through which it works. This cookie-based technology that follows your audience on the web under cover  via using JavaScript codes. To break it down a little and make it even simpler here is how it operates.

cross-device retargetingYou set a small piece of code on your website that is not noticeable to your website users and/or visitors so that it does not ruin your website design or performance. Each time a brand new visitors come to your site the code drops a cookie; an anonymous browser cookie. Then, when those visitors of yours already fallen into the cookie trap browse the web, that cookie will allow retargeting provider to know exactly when to show ads, again, making sure that ads are presented only to the visitors who previously were there on your site. This is very effective and efficient since it focuses your ads on people who have already checked out your brand and have shown interest.

Retargeting is a phenomenal tool for branding and conversion optimization. This is that one tool that works exceptionally high if it is used as a part of a vaster digital strategy:

What does cross-device retargeting do and what it works the best

  • With inbound and outbound marketing
  • With demand generation
  • Strategies involving content marketing, AdWords

Even though retargeting can help you increase conversion, it cannot necessarily lead people to your site. Your key to success is using one or more tools to gain traffic and cross-device retargeting to make the best out of that traffic.