Author - DFP Expert

Now that signed-in users are allowed to cross-device retargeting, new changes are still on the way. In a short while, advertisers will be allowed to reach the audience across different devices with Google Retargeting Campaigns.  Cross-device retargeting is an important development in the advertising world. 

What is Cross-Device Retargeting and How does it Work?

Let’s now try to describe all the process of Cross-Device Retargeting in a simpler way focusing our explanation on examples. For example, if you visit an advertiser’s website on a mobile, the advertiser will not be able to retarget you as a user later on a desktop, unless you come to that website on a desktop. In such cases, you as a user get listed twice which increases the probability and frequency capping and negative list exclusion is set at the browser or mobile ID level on each device.

Now that we defined this let’s move on identifying the tools through which it works. This cookie-based technology that follows your audience on the web under cover  via using JavaScript codes. To break it down a little and make it even simpler here is how it operates.

You set a small piece of code on your website that is not noticeable to your website users and/or visitors so that it does not ruin your website design or performance. Each time a brand new visitors come to your site the code drops a cookie; an anonymous browser cookie. Then, when those visitors of yours already fallen into the cookie trap browse the web, that cookie will allow retargeting provider to know exactly when to show ads, again, making sure that ads are presented only to the visitors who previously were there on your site. This is very effective and efficient since it focuses your ads on people who have already checked out your brand and have shown interest.

Retargeting is a phenomenal tool for branding and conversion optimization. This is that one tool that works exceptionally high if it is used as a part of a vaster digital strategy:

What does cross-device retargeting do and what it works the best

• With inbound and outbound marketing
• With demand generation
• Strategies involving content marketing, AdWords

Even though retargeting can help you increase conversion, it cannot necessarily lead people to your site. Your key to success is using one or more tools to gain traffic and cross-device retargeting to make the best out of that traffic.

The Modern Adserving Technology – A Quick Guide

Depressed by the multiplicity of display advertising technology? DFP Expert gives a guided tour of the adserving technology to help you get decided among the wide range of Ad Servers. 

The adserving technology is one of the most complicated industries. Some would even relate adserving industry as “overly complicated”. As a result, many people in the advertising world throw around terms which most often lead to misunderstanding.

Since adserving technology is the point where most crucial issues arise, let’s first provide some clarity on ad serving technology from the point of view of the publisher when it comes to how their inventory is served from a technology and priority perspective.

The diagram below demonstrates how modern publishers schedule delivery within their ad serving stacks to finance business from both direct orders and programmatic channels (the so-called ad serving “waterfall”).

Adserving Technology #Ad Serving Platforms

The focus of an adserving tecnolgy is displaying advertisements on websites. The aim of ad serving companies is to provide technology and software to websites and advertisers in order to serve ads, count them, and choose those ads that meet the demands of the publisher and the targeted audience bringing more profits and revenue to your business. Factually, there are two types of ad serving platforms: publisher ad servers and advertiser or third party ad servers.

So, what is eventually an Ad Server? An Ad Server is a web server that collects certain advertising content used in digital advertising handing it over to a variety of online platforms which include websites, social media outlets or mobile apps. Having discussed the concept of an Ad Server, let’s now pass on to our main subject which is DFP. At this point, we would like to mention that there are several ad servers, and though the aim of those ad servers is to provide the same service, there are still certain differences among them, such as a difference in accessibility of data so as to optimize the tracking and convenience.

To cut it short, DFP does the management, delivery and measurement of your ads. DoubleClick for Publishers is a constituent part of DoubleClick Ad Exchange which allows you to make connections with a great number of Google AdWords advertisers, with a variety of ad networks and trading desks that are competing for your inventory. By signing up for DFP, you will be able to manage your whole advertising by just one single network because that’s what subscription for DFP means: you get a certain network for the management of your advertisements. However, many publishers have difficulties in using the DFP ad server because they have difficulties understanding it and using it in the right way for their benefits. This is also not a problem in our digital world: there are companies that offer you experienced DFP consultants that will provide you with professional help concerning all the troubles that you might have when using the DFP ad server.

Native Ads – Definition

Native Ads are types of online advertisements that look like a standard website in their form i.e. they merge with its content and design in a way that makes consumers interested and attracted to them on the other hand they are to be paid for and as a distinctive feature they are usually made or created by advertisers and not by publishers.

The two terms “sponsored content” and “native advertising” are often misused by people, sometimes they are even used interchangeably. But actually they are different terms.
When going deeper into these two concepts – sponsored content (advertorial) and native advertising, one can find a number of similarities between them.
• Both native advertising and sponsored content are paid forms of content.
• Both native ads and sponsored content are part of content marketing.

Native Ads and Sponsored Content – Differences

There are also some differences:
• As can be concluded from the name, native advertising contains some promotional elements; hence advertising itself has to convince somebody to do something rather than to provide some information. Though at first sight it may look like an ordinary article, but it can subconsciously drive to an action or contain some promotional data about a company or a business. Native advertisements are a kind of newspaper advertorials for the digital age.
So, native ads strive to convince, while sponsored ads is focused on informing rather than convincing or promoting a brand.

Native advertisement examples include:
 Some articles or any texts containing elements of promotion,
 Content or article linking directly out to the advertiser’s website
 Any videos, slides or images biased towards a brand

• The primary forms of sponsored content were advertorials and paid posts on blog websites. In time sponsored content On the contrary, sponsored content is not focused on convincing or advertising; it is rather aimed to informing. There are certain limitations on the sponsored content but benefits are also temporary.

Though they say that Native Ads have a tricky side which is making customers confused when merging with the style and appearance of a website, their popularity is growing day by day bringing more benefits to brands and making more and more consumers interested and engaged. Besides when talking about quality Native Ads it is quite possible for customers to see the subtle line that makes the editorial different from a Native Ad. Don’t hesitate to pay a little more and get quality advertisements at the same time gaining more revenue. Native Ads pay back!

How does DFP work? DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile webpages, mobile apps, games, or a combination.

How does DFP work? DFP offers a complete toolkit to manage your ads…

DFP offers a complete toolkit to manage your ads for a multi-screen audience, including:

• One central place to traffic all of your ad networks, apps, games, and sites.
• Advanced forecasting to give you a better sense of how many impressions you will have available to sell to your direct advertisers.
• Total revenue optimization that allows Google Ad Sense and Google Ad Exchange to compete against other networks in real-time, so you’ll get the most revenue for every ad impression.

How does DFP work? …Ad Units—>Ad Tags—>Ad Requests…

Each piece of inventory you create in DFP — called an ad unit — can be targeted by one or more ad campaigns. These ad units represent spaces in your content where you intend to deliver ads.

For each ad unit, DFP generates ad tags, which are snippets of HTML or JavaScript code. You place these tags into your WebPages and mobile apps. When a user visits your content, the tags identify each ad unit and request ads from DFP.

For each ad request, DFP chooses the best ad from among the campaigns you’ve created, delivers the ad, and records the event. If the user clicks on the ad, DFP records that too. With customizable reports, DFP shows you which ads served to which inventory, how many clicks they got, and much more.

P.S. Thanks to our DFP Consulting you will notice a quick growth in your business which means higher revenue and more customers. Don’t think twice and contact us now for consultation, leaving all the painstaking chores and responsibilities to our experienced staff which will save your time and money thus giving you the chance to concentrate on your more important business issues!

I think this article answered your question – How does DFP work?

It is obvious that DFP Google is a complex program and all publishers using it have to face a number of obstacles while trying to grasp the way it works and all the other small nuances that are still of great importance for its proper usage and for the later efficiency of the website’s advertisements quality.

...There are a great number of ads, according to the latest calculations, more than billions of ads are being reeled all over the internet nowadays and there also exist no fewer advertising systems that are responsible for the organization of these ads. Ad management is a really complicated process and publishers surely need a specialist in that sphere in order to organize quality advertising…

DFP Google Sign Up 

One of the most important things to remember when trying to sign up for DFP Google is that you should have an Ad Sense account by all means. Without an Ad Sense account you won’t be allowed to sign up to DFP Google. Don’t worry much about this obligatory condition getting an Ad Sense access is not much of a trouble. You will understand all the functions and ways for the subscription easily by just following the instructions when signing up. Ad Sense registration requires a few steps.

The Actual Subscription for DFP Google 

After having created an Ad Sense account, you now can freely pass on to the next step of your “DFP acquirement journey” which is the actual subscription for DFP. Signing up for DFP is actually not a really painstaking or complicated task. Here are the main short steps that you should take in order to create a DFP account and a few tips to keep in mind when going through this process in order to avoid later difficulties or misunderstandings.

 If you have a website with high quality content that is interesting, eye-catching and you can assure that advertising it will interest people and be of any use to them, then DFP is exactly for you. You will never regret using the services offered by DFP because it is the highest quality ad server with a number of options designed to meet your demands assuring you rise in revenue due to quality ad management.

What is native advertising and how it differs from sponsored content?

The two terms “sponsored content” and “native advertising” are often misused by people, sometimes they are even used interchangeably. But actually they are actually two different terms.

When going deeper into these two concepts – sponsored content (advertorial) and native advertising, one can find a number similarities between them:

• Both native advertising and sponsored content are paid forms of content.
• Both native ads and sponsored content are part of content marketing.

 The main difference between Native Advertising and Sponsored Content

• As can be concluded from the name, native advertising contains some promotional elements; hence advertising itself has to convince somebody to do something rather than to provide some information. Though at first sight it may look like an ordinary article, but it can subconsciously drive to an action or contain some promotional data about a company or a business. Native advertisements are a kind of newspaper advertorials for the digital age.

So, native ads strive to convince, while sponsored ads is focused on informing rather than convincing or promoting a brand. Native advertisement examples include:

• Some articles or any texts containing elements of promotion,
• Content or article linking directly out to the advertiser’s website
• Any videos, slides or images biased towards a brand

• The primary forms of sponsored content were advertorials and paid posts on blog websites. In time sponsored content:  on the contrary, sponsored content is not focused on convincing or advertising; it is rather aimed to informing. There are certain limitations on the sponsored content but benefits are also temporary.

The sale and delivery of online advertising, the systems and procedures designed for their implementation are what ad operation revolves around.

Connect with our best ad operations professionals and enthusiasts all over the globe, discuss the question you have, get the advice you need and improve the performance of your online business boosting your revenue and chances in the virtual world of life-changing opportunities.

Advertisement Example – Mondelez Signs a Deal with Fox! Not the first time on the planet of digital marketing does the company initiate bargains with corresponding media platforms to contribute the innovative ad templates to curtail the commercial scramble. The new story is between Mondelez signing a deal with Fox Networks Group to found a more customer friendly advertising experience.

Really on point advertisement example that evolved just to deliver the true message to the targeted audience.  Pervading its use of TrueX for Mondelez was part of the package deal. That was the advertising operations platform fox started working with in 2014 only, again, to engage audience. This allowed users to experience and engage with one ad at a time at the top of the program so that the latter can be followed by a more detailed content.

Advertisement Example – Why to overwhelm the user with numerous ads?

Why to overwhelm the user with numerous ads with overload of content when you can provide them with the one they are searching followed by the detailed description they will need. And this changes companies implement do not necessarily crack the media budget. The intended amounts are quite enough to cover the expenses. Where there is no fraud or it is limited and the focus is on selecting digital players where people are involved and are checking out the content this system will work just fine.

Advertisement Example

…choosing the right partner to  do further deals with is very important if you are aiming the tops which you should…

In the world of constantly evolving digital marketing and mass media choosing the right partner to  do further deals with is very important if you are aiming the tops which you should. Accountability and transparency are essential when you are investing in digital marketing; you have to know people are interested in the content that is being put out there on your behalf promoting your product. Providing quality and premium content is where the investment should be made in.

Advertisement Example – Fox did preserve income!

Mondelez invested in cooperating with media platforms who work hard on engaging users who are not that easy to reach in terms of getting them engaged with commercials.

Fox did preserve income i.e. revenue while offering advanced consumer experience and decreased loads.

DoubleClick for Publishers (DFP) having been the basis of our articles, we consider it important to once again touch
upon the subject of ad servers. Factually, DFP itself is an ad server. There are many other ad servers too but according to the degree of popularity DFP is the most highly required one.

Reevaluating the state of ad server as it is, the main aim of the ad serving systems has remained the same i.e. storage of ad information and its delivery to one or more websites.

Main Functions of Ad Servers

The functions that ad servers carry out are as follows: 

• Management of advertising space
• Uploading of advertisements and rich media
• Ad trafficking
• Ad targeting – This implies behavioral targeting                               or contextual targeting
• Generation of statistical report
• Tracking ad displays
• Tracking and counting ad clicks

Advanced Features of Ad Servers 

Some other advanced features include:

• Frequency capping i.e. setting a limit to the amount of times a user sees the content
• Ad sequencing/surround sessions
• Search Engine Optimization

The latter two points of the first list i.e. tracking ad displays and counting ad clicks are realized via the so called third party ad servers. However, reevaluating the state of the ad server, the unstoppable pace of technology growth has proved that the need for third party has been eliminated.

Types of Ad Servers

Again coming to the point of reevaluating the state of the ad server, we consider it outdated to subdivide ad servers into publisher and third party ones because of the above mentioned reason.

Instead we differentiate between two other types of ad servers which are hosted and self-hosted ones.

The former implies that the ad server is run and preserved on the site of its owner company the latter are installed and maintained on the server of the publisher.

DFP is a hosted ad server.

How Google Created DoubleClick in March 2008? Want to know more? Keep on reading! 

To start with, here is a short definition for DoubleClick for Publishers: DFP is an ad serving platform that organizes the management of your ads, considering your demands, i.e. where you deliver ads: to websites, mobile webpages, mobile apps, games or a combination of them.

On February 22, 2010 a new project by Google was created…

On February 22, 2010 a new project by Google was created initially called Google Dart, now known as DoubleClick for Publishers (DFP). DFP is an advertisement software as a service application made for the assistance of publishers who have websites referring to their businesses and want to display quality advertisements on their websites for the further development and prosperity of their companies saving money, time and releasing themselves from a lot of painstaking troubles that they might get into or used to get into before the introduction of DFP.

DoubleClick is the highest quality ad server with a number of options designed to meet your demands…

If you have a website with high-quality content that is interesting, eye-catching and you can assure that advertising it will interest people and be of any use to them, then DFP is exactly for you. You will never regret using the services offered by DFP because it is the highest quality ad server with a number of options designed to meet your demands assuring you rise in revenue due to quality ad management.

Now let’s discuss DFP in a more detailed way presenting to your attention its core description, the way it works, all the opportunities and services that it offers and the advantages that you will get taking the risk and applying for the DFP ad server.

Google created DoubleClick in March 2008 and then in February 2010…

Google created DoubleClick in March 2008 and then in February 2010, as it was mentioned before, DoubleClick for Publishers and DoubleClick for Publishers Small Business started out.

A subsidiary of Google aimed at developing and providing ad serving platforms, launched in February 1996, New York City, New York.

DFP Training Description

DFP Training: DFP is an ad software designed to help Publishers increase their online business profit, and control the overall process of online advertising. One of the reasons why the priority is given to DFP is merely because DFP set up is free. But, although it is free, due to its multifunctional operating system DFP is complicated, and it requires a lot of time and efforts to figure out how DFP actually operates.

Here, DFP Training comes to help. This course is a key for those people who want to generate full-scale ad revenue and what’s more to optimize ad performance rates by using DFP.

Keep in mind, that DFP Training is intended not only for those who have basic knowledge about DFP but also for those who want to learn it. There is no age, gender, race limits or professional and other discriminations here. The key factor indispensable here is your wish to get into DFP Training.

DFP Training will give you a great opportunity to gain extensive knowledge of DFP and understand the main principles and tips of setting up and operating DFP. We offer you a course, which will give you more than you actually pay for it.

Learning objectives

DFP Training will help you to learn the basics of:

1. Ad management
2. How to sign up and get Google account for DFP
3. How to register for Google AdSense
4. How place up ads on your website and yield higher revenues
5. How to sell your ads most proficiently
6. How to control who can see your ads – target the preferred audience
7. How to monitor the number of people of viewed and clicked on your ads
8. How to make the ads appear precisely the way you intended
9. How to navigate your orders
10. How to navigate your inventory
11. How to navigate your reports
12. How to manage the level of your web trafficking
13. How to manage your ad delivery
14. How to improve and control your income rate
15. How to run ads on your website
16. How to burgeon your online business
17. How to monetize each impression
18. How to manage your dynamic allocation
19. How to calculate your ad revenue

Our DFP Training is your first step to higher revenues. This course will provide you with all the knowledge that you need for your online business. Our DFP Experts will teach you all the techs and secrets of DFP mentioned above and the results will not make you wait long. DFP Training is designed in a way that allows individual approach to all of you. The main principle of our course is not just explaining the materials, but also making sure that each of the course participants understands everything clearly.

After DFP Training, you will be able to:

• Create your own accounts individually
• Create your ad inventory
• Efficiently manage your website’s ad trafficking, ad sells and ad delivery
• Navigate your inventory, orders and reports
• Maximize your revenues
• Become rich
• Make all your wishes come true

We guarantee the quality of our DFP Training. So, don’t hesitate, just pick up your phone, call us and register for our DFP Training right now.

Become a DFP Expert with us; maximize your ad revenue and let the money flow right into your pocket!