What does Ad Operations meanDFP Expert
Ad Operations, in other words, online ad ops, Ad trafficker, ad ops manager, or digital operations, is the system that intends to sell and delivery of online advertising. More particularly, it is a work method that ensures the selling and targeting ads to the browsers.
Online advertising or ad operations are a part of the advertising industry that takes care of electronic communication promotion and marketing techniques. This includes banner ads, rich media advertising, email retargeting, SEO, mobile device advertising and much more. These advertisements are the core form of revenue to the industries
So what is Ad Operations?
Ad operations is a section in digital content publisher, ad network, ad technology provider (such as DoubClick AdExchange). These functionalities especially DoubleClick AdExchange ensures thirty to fifty percent increase in revenues compared to Ad Sense. Through placement of ads on websites, publishers/website owner generate an enormous and rapid amount of revenues. Also similarly, one of the most important functions of ad operations is to complete the order of sale, i.e. ad campaign. These objectives can be completed through direct marketing executed by the advertisers. Therefore, ad operations team is responsible for generating revenues through hard working and handling these areas of online advertising.
Ad operations team also as part of their job (if required), should be responsible for other functions as research, ad ops management, and most importantly pricing. Furthermore, they are also responsible for keeping ad networks and their ad servers or any other types of technology up-to-date in order to adapt and survive in the digital market world. It might seem to you that, ad operations team’s job is difficult and complicated, but wait! It gets more complicated when the ad operations team should take care of the ad buy that is purchased by the clients that want to run a certain amount of advertisement through insertion order.
More specifically, This can be consisted of different roles such as ad campaign managers, ad traffickers and much more. In addition, there are several roles that are not related to ad operations teams such as sales planners, sales engineers, and project managers. These roles fall under sales team.