Native Ads and Sponsored Content – Get it Right!DFP Expert
Native Ads – Definition
Native Ads are types of online advertisements that look like a standard website in their form i.e. they merge with its content and design in a way that makes consumers interested and attracted to them on the other hand they are to be paid for and as a distinctive feature they are usually made or created by advertisers and not by publishers.
The two terms “sponsored content” and “native advertising” are often misused by people, sometimes they are even used interchangeably. But actually they are different terms.
When going deeper into these two concepts – sponsored content (advertorial) and native advertising, one can find a number of similarities between them.
• Both native advertising and sponsored content are paid forms of content.
• Both native ads and sponsored content are part of content marketing.
Native Ads and Sponsored Content – Differences
There are also some differences:
• As can be concluded from the name, native advertising contains some promotional elements; hence advertising itself has to convince somebody to do something rather than to provide some information. Though at first sight it may look like an ordinary article, but it can subconsciously drive to an action or contain some promotional data about a company or a business. Native advertisements are a kind of newspaper advertorials for the digital age.
So, native ads strive to convince, while sponsored ads is focused on informing rather than convincing or promoting a brand.
Native advertisement examples include:
Some articles or any texts containing elements of promotion,
Content or article linking directly out to the advertiser’s website
Any videos, slides or images biased towards a brand
• The primary forms of sponsored content were advertorials and paid posts on blog websites. In time sponsored content On the contrary, sponsored content is not focused on convincing or advertising; it is rather aimed to informing. There are certain limitations on the sponsored content but benefits are also temporary.
Though they say that Native Ads have a tricky side which is making customers confused when merging with the style and appearance of a website, their popularity is growing day by day bringing more benefits to brands and making more and more consumers interested and engaged. Besides when talking about quality Native Ads it is quite possible for customers to see the subtle line that makes the editorial different from a Native Ad. Don’t hesitate to pay a little more and get quality advertisements at the same time gaining more revenue. Native Ads pay back!