Monthly Archives - November 2016

The Modern Adserving Technology – A Quick Guide

Depressed by the multiplicity of display advertising technology? DFP Expert gives a guided tour of the adserving technology to help you get decided among the wide range of Ad Servers. 

The adserving technology is one of the most complicated industries. Some would even relate adserving industry as “overly complicated”. As a result, many people in the advertising world throw around terms which most often lead to misunderstanding.

Since adserving technology is the point where most crucial issues arise, let’s first provide some clarity on ad serving technology from the point of view of the publisher when it comes to how their inventory is served from a technology and priority perspective.

The diagram below demonstrates how modern publishers schedule delivery within their ad serving stacks to finance business from both direct orders and programmatic channels (the so-called ad serving “waterfall”).

Adserving Technology #Ad Serving Platforms

The focus of an adserving tecnolgy is displaying advertisements on websites. The aim of ad serving companies is to provide technology and software to websites and advertisers in order to serve ads, count them, and choose those ads that meet the demands of the publisher and the targeted audience bringing more profits and revenue to your business. Factually, there are two types of ad serving platforms: publisher ad servers and advertiser or third party ad servers.

So, what is eventually an Ad Server? An Ad Server is a web server that collects certain advertising content used in digital advertising handing it over to a variety of online platforms which include websites, social media outlets or mobile apps. Having discussed the concept of an Ad Server, let’s now pass on to our main subject which is DFP. At this point, we would like to mention that there are several ad servers, and though the aim of those ad servers is to provide the same service, there are still certain differences among them, such as a difference in accessibility of data so as to optimize the tracking and convenience.

To cut it short, DFP does the management, delivery and measurement of your ads. DoubleClick for Publishers is a constituent part of DoubleClick Ad Exchange which allows you to make connections with a great number of Google AdWords advertisers, with a variety of ad networks and trading desks that are competing for your inventory. By signing up for DFP, you will be able to manage your whole advertising by just one single network because that’s what subscription for DFP means: you get a certain network for the management of your advertisements. However, many publishers have difficulties in using the DFP ad server because they have difficulties understanding it and using it in the right way for their benefits. This is also not a problem in our digital world: there are companies that offer you experienced DFP consultants that will provide you with professional help concerning all the troubles that you might have when using the DFP ad server.

Native Ads – Definition

Native Ads are types of online advertisements that look like a standard website in their form i.e. they merge with its content and design in a way that makes consumers interested and attracted to them on the other hand they are to be paid for and as a distinctive feature they are usually made or created by advertisers and not by publishers.

The two terms “sponsored content” and “native advertising” are often misused by people, sometimes they are even used interchangeably. But actually they are different terms.
When going deeper into these two concepts – sponsored content (advertorial) and native advertising, one can find a number of similarities between them.
• Both native advertising and sponsored content are paid forms of content.
• Both native ads and sponsored content are part of content marketing.

Native Ads and Sponsored Content – Differences

There are also some differences:
• As can be concluded from the name, native advertising contains some promotional elements; hence advertising itself has to convince somebody to do something rather than to provide some information. Though at first sight it may look like an ordinary article, but it can subconsciously drive to an action or contain some promotional data about a company or a business. Native advertisements are a kind of newspaper advertorials for the digital age.
So, native ads strive to convince, while sponsored ads is focused on informing rather than convincing or promoting a brand.

Native advertisement examples include:
 Some articles or any texts containing elements of promotion,
 Content or article linking directly out to the advertiser’s website
 Any videos, slides or images biased towards a brand

• The primary forms of sponsored content were advertorials and paid posts on blog websites. In time sponsored content On the contrary, sponsored content is not focused on convincing or advertising; it is rather aimed to informing. There are certain limitations on the sponsored content but benefits are also temporary.

Though they say that Native Ads have a tricky side which is making customers confused when merging with the style and appearance of a website, their popularity is growing day by day bringing more benefits to brands and making more and more consumers interested and engaged. Besides when talking about quality Native Ads it is quite possible for customers to see the subtle line that makes the editorial different from a Native Ad. Don’t hesitate to pay a little more and get quality advertisements at the same time gaining more revenue. Native Ads pay back!

How does DFP work? DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile webpages, mobile apps, games, or a combination.

How does DFP work? DFP offers a complete toolkit to manage your ads…

DFP offers a complete toolkit to manage your ads for a multi-screen audience, including:

• One central place to traffic all of your ad networks, apps, games, and sites.
• Advanced forecasting to give you a better sense of how many impressions you will have available to sell to your direct advertisers.
• Total revenue optimization that allows Google Ad Sense and Google Ad Exchange to compete against other networks in real-time, so you’ll get the most revenue for every ad impression.

How does DFP work? …Ad Units—>Ad Tags—>Ad Requests…

Each piece of inventory you create in DFP — called an ad unit — can be targeted by one or more ad campaigns. These ad units represent spaces in your content where you intend to deliver ads.

For each ad unit, DFP generates ad tags, which are snippets of HTML or JavaScript code. You place these tags into your WebPages and mobile apps. When a user visits your content, the tags identify each ad unit and request ads from DFP.

For each ad request, DFP chooses the best ad from among the campaigns you’ve created, delivers the ad, and records the event. If the user clicks on the ad, DFP records that too. With customizable reports, DFP shows you which ads served to which inventory, how many clicks they got, and much more.

P.S. Thanks to our DFP Consulting you will notice a quick growth in your business which means higher revenue and more customers. Don’t think twice and contact us now for consultation, leaving all the painstaking chores and responsibilities to our experienced staff which will save your time and money thus giving you the chance to concentrate on your more important business issues!

I think this article answered your question – How does DFP work?

It is obvious that DFP Google is a complex program and all publishers using it have to face a number of obstacles while trying to grasp the way it works and all the other small nuances that are still of great importance for its proper usage and for the later efficiency of the website’s advertisements quality.

...There are a great number of ads, according to the latest calculations, more than billions of ads are being reeled all over the internet nowadays and there also exist no fewer advertising systems that are responsible for the organization of these ads. Ad management is a really complicated process and publishers surely need a specialist in that sphere in order to organize quality advertising…

DFP Google Sign Up 

One of the most important things to remember when trying to sign up for DFP Google is that you should have an Ad Sense account by all means. Without an Ad Sense account you won’t be allowed to sign up to DFP Google. Don’t worry much about this obligatory condition getting an Ad Sense access is not much of a trouble. You will understand all the functions and ways for the subscription easily by just following the instructions when signing up. Ad Sense registration requires a few steps.

The Actual Subscription for DFP Google 

After having created an Ad Sense account, you now can freely pass on to the next step of your “DFP acquirement journey” which is the actual subscription for DFP. Signing up for DFP is actually not a really painstaking or complicated task. Here are the main short steps that you should take in order to create a DFP account and a few tips to keep in mind when going through this process in order to avoid later difficulties or misunderstandings.

 If you have a website with high quality content that is interesting, eye-catching and you can assure that advertising it will interest people and be of any use to them, then DFP is exactly for you. You will never regret using the services offered by DFP because it is the highest quality ad server with a number of options designed to meet your demands assuring you rise in revenue due to quality ad management.