In-stream Video AdsDFP Expert
Video advertising is gaining popularity day by day. Although video ads take only 6% of the total internet ad revenue, it is quite a promising field. The digital video ads have gained popularity with the introduction of digital video ad type called in-stream advertising.
In-stream video advertising is similar to TV commercials and is used to target younger generations that no longer actively use television. The idea is similar to TV commercials, however, in-stream video advertising is usually shorter. They appear before, during or after a particular internet video. In-stream video ads interrupt’s the online video only for 15 to 30 seconds.
There are 3 main types of in-stream video ads:
As you might have already guessed, Pre-roll video ads are shown before the video loads. Mid-roll ads are similar to commercial breaks and are shown during the video content. These ads do not need to be shown only once, and they can repeat depending on the length of the online video. Finally, post-roll ads are shown only after the internet video.
Obviously, the Post-roll in-stream video advertising is the least effective one, as the viewer is no longer engaged in the content and can easily skip the ad. Pre-roll video ads are more effective, as they obligate viewer to wait for the content to start. The most beneficial one, however, is the Mid-roll video ads as they completely pause the video, and the viewer is more likely to watch the whole ad in order to continue watching the content. Moreover, because there is an option for Mid-roll ads to appear in video overlays that are inserted in the top of the video, Mid-roll ads are considered to be more efficient.
You might ask “What are the benefits of In-Stream Video Ads?”
Well, the biggest benefit is that it looks less like usual advertising. This way viewers are willing to engage with the content more. In-stream Ads, just like any other advertisement, also benefit the video provider.
Because In-Stream Advertising is only about 15 to 30 seconds, they are a great way to brand the product. However, there is also usually an option to skip the ad after 5 seconds, so the ad must have a short message, and engaging content.
You can also direct traffic your ads to content on your website and get customers to engage further with your brand. But again, it is important for the traffic to be a director to relevant pages. Otherwise, the viewer would not want to continue researching your website.
In-stream Advertising is considered to be a future of digital advertising. It has all the potential and benefits of TV Advertising.