Monthly Archives - September 2016

How Google Created DoubleClick in March 2008? Want to know more? Keep on reading! 

To start with, here is a short definition for DoubleClick for Publishers: DFP is an ad serving platform that organizes the management of your ads, considering your demands, i.e. where you deliver ads: to websites, mobile webpages, mobile apps, games or a combination of them.

On February 22, 2010 a new project by Google was created…

On February 22, 2010 a new project by Google was created initially called Google Dart, now known as DoubleClick for Publishers (DFP). DFP is an advertisement software as a service application made for the assistance of publishers who have websites referring to their businesses and want to display quality advertisements on their websites for the further development and prosperity of their companies saving money, time and releasing themselves from a lot of painstaking troubles that they might get into or used to get into before the introduction of DFP.

DoubleClick is the highest quality ad server with a number of options designed to meet your demands…

If you have a website with high-quality content that is interesting, eye-catching and you can assure that advertising it will interest people and be of any use to them, then DFP is exactly for you. You will never regret using the services offered by DFP because it is the highest quality ad server with a number of options designed to meet your demands assuring you rise in revenue due to quality ad management.

Now let’s discuss DFP in a more detailed way presenting to your attention its core description, the way it works, all the opportunities and services that it offers and the advantages that you will get taking the risk and applying for the DFP ad server.

Google created DoubleClick in March 2008 and then in February 2010…

Google created DoubleClick in March 2008 and then in February 2010, as it was mentioned before, DoubleClick for Publishers and DoubleClick for Publishers Small Business started out.

A subsidiary of Google aimed at developing and providing ad serving platforms, launched in February 1996, New York City, New York.

DFP Training Description

DFP Training: DFP is an ad software designed to help Publishers increase their online business profit, and control the overall process of online advertising. One of the reasons why the priority is given to DFP is merely because DFP set up is free. But, although it is free, due to its multifunctional operating system DFP is complicated, and it requires a lot of time and efforts to figure out how DFP actually operates.

Here, DFP Training comes to help. This course is a key for those people who want to generate full-scale ad revenue and what’s more to optimize ad performance rates by using DFP.

Keep in mind, that DFP Training is intended not only for those who have basic knowledge about DFP but also for those who want to learn it. There is no age, gender, race limits or professional and other discriminations here. The key factor indispensable here is your wish to get into DFP Training.

DFP Training will give you a great opportunity to gain extensive knowledge of DFP and understand the main principles and tips of setting up and operating DFP. We offer you a course, which will give you more than you actually pay for it.

Learning objectives

DFP Training will help you to learn the basics of:

1. Ad management
2. How to sign up and get Google account for DFP
3. How to register for Google AdSense
4. How place up ads on your website and yield higher revenues
5. How to sell your ads most proficiently
6. How to control who can see your ads – target the preferred audience
7. How to monitor the number of people of viewed and clicked on your ads
8. How to make the ads appear precisely the way you intended
9. How to navigate your orders
10. How to navigate your inventory
11. How to navigate your reports
12. How to manage the level of your web trafficking
13. How to manage your ad delivery
14. How to improve and control your income rate
15. How to run ads on your website
16. How to burgeon your online business
17. How to monetize each impression
18. How to manage your dynamic allocation
19. How to calculate your ad revenue

Our DFP Training is your first step to higher revenues. This course will provide you with all the knowledge that you need for your online business. Our DFP Experts will teach you all the techs and secrets of DFP mentioned above and the results will not make you wait long. DFP Training is designed in a way that allows individual approach to all of you. The main principle of our course is not just explaining the materials, but also making sure that each of the course participants understands everything clearly.

After DFP Training, you will be able to:

• Create your own accounts individually
• Create your ad inventory
• Efficiently manage your website’s ad trafficking, ad sells and ad delivery
• Navigate your inventory, orders and reports
• Maximize your revenues
• Become rich
• Make all your wishes come true

We guarantee the quality of our DFP Training. So, don’t hesitate, just pick up your phone, call us and register for our DFP Training right now.

Become a DFP Expert with us; maximize your ad revenue and let the money flow right into your pocket!

In our previous post we were discussing Search Engine Optimization (SEO) which helps increase traffic to your website based on the efficient keywords i.e. words and phrases that the website owners want to rank for and sites that link to your website (this is because Google considers that if a site links to your website, means it likes your website and finds it important).

In today’s post, we are going to show you the most important 5 steps to Get the Best out of Search Engines.

SEO or Search Engine Optimization combines the technical and creative elements meant for making your website’s rankings, visibility and relevance based on keywords much better and more popular among search engine users. Search Engine Optimization might sometimes be based on very simple aspects of your website such as its right and easy-to-understand structure.

Tips on How to use Search Engine Optimization / SEO

Here are some tips on how to use Search Engine Optimization / SEO and make your websites visible and important on search engines:

1. First of all, your website needs to be properly structured and designed
2. Secondly, choose a relevant and interesting topic for your website
3. Write the content of your website in a way so that it attracted the attention of its readers and made them want to read more
4. Don’t forget about the keywords: Choose relevant keywords for your website which are ranked as most searched and write them in the important parts of your website content
5. Links: Another thing to be remembered is getting quality links from relevant pages which mostly depends on the good quality of your website content

Make a high-standard website with significant content, use Search Engine Optimization following all the steps mentioned above and generate much traffic to your website both making it popular for the better ranking of your website and helping search engine users with useful information.

Note: If you can’t really understand how to use Search Engine Optimization properly, don’t worry, contacting Search Engine Optimization companies you will get access to hire Search Engine Optimizers who will help you in the development of the visibility of your website answering to all your questions and helping you with all the other difficulties that you might have. Choose a Search Engine Optimizer carefully and wisely so that you can get quality service.

Search Engine Optimization (SEO) is what will help you increase your website traffic to your website based on the efficient keywords i.e. words and phrases that the website owners want to rank for and sites that link to your website (this is because Google considers that if a site links to your website, means it likes your website and finds it important). 

Website Traffic – WOW! SCORCHING! SIZZLING!

Some other factors include: the time your website was created i.e. how old it is and the number of pages your website has. To give a short definition to Search Engine Optimization, we can say that it is the increase in the visibility and the traffic of your website due to the so-called organic i.e. non-paid, editorial or natural search results on search engines.

The major search engines for Search Engine Optimization are considered Google, Yahoo and Bing. You can use social media to generate website traffic to your website however these major search engines remain the best and most efficient ways of gaining better traffic for your website. Searching on the above-mentioned search engines you will receive results and be guided to different websites, videos or other things you are looking for, first being shown those links which the search engine considers relevant to its users. The relevance is mainly decided according to the most searched keywords by people.

Search Engine Optimization companies have access to certain databases which allow you to learn about the most searched keywords and try to choose those which you can use for your website allowing people to see it if not the first, but, at least among the first links that search engine results show people initially.

Of course, choosing a keyword and using it in your website’s important parts is not enough to attract much website traffic, you also need to research those websites which also use the same keywords and check their strength, longevity, ranking on search engines because it won’t be easy to gain higher ranking over these sites which are, in other words, “more experienced”(to be continued…).

Google DFP (Double Click for Publishers) is advertisement software run by Google as a service application. It is an ad server that helps different types of companies to rule their businesses from the online perspective by allowing publishers to sell ad space on the website more effectively and increase advertisement revenue and share in the market.

DFP also provides a variety of tools for managing the sales process of online ads.  Google DFP as a foundation of a publisher’s digital advertising business enables to:

• Effectively differentiate your inventory by the help of comprehensive targeting capabilities
• Easily traffic a range of rich media campaigns
• Decrease costs and saves staff time
• Make adequate decisions with advanced forecasting and decision-support tools.
• Amend campaign performance and create for clients superior value with granular reporting.
• Get the largest return from your indirectly sold ad space with the DoubleClick Ad Exchange
• Create a sustainable, high-class service organization that has industry-leading reliability, and flexible application program interface (API) for flawless and consistent integration.

Google DFP – DFP Small Business

DFP serves for different publisher’s needs, thus comes in two different versions. DFP Small Business provides ad serving and management for growing publishers who prefer self-managed and ready-to-use ad management solution. DFP Small Business offers an absolute toolkit to easily sell ads directly to advertisers, with the help of developed such features as:

• streamlined ad trafficking •    inventory management    •    revenue optimization•    granular reporting      •    advanced forecasting   •    ad delivery

DFP also helps publishers to get the maximum amount of money from selling inventory through partners like AdSense and Ad Networks. So, its main purpose is to ensure the greatest possible profit.

DFP vs. Other Ad Servers

Google DFP has various advantages compared to other ad insertions

• DFP requires fewer codes, and it is easier to maintain
• DFP code once created can be used forever
• DFP makes it possible to serve own promotion
• DFP utilization enables publishers to rotate ads and banners
• DFP does GEO targeting, by delivering content that will be more appropriate to the website visitors
• DFP checks and compares impressions of other advertising companies
• DFP implementation enables publishers to integrate Google AdSense in the ads and maximize the revenue

BuzzFeed is an internet media company that focuses on digital media and digital technology in order to provide the best possible content. As BuzzFeed has grown very fast, and its advertisement impressions multiplied by an extremely high rate, dependability, creditability and power of DFP’s infrastructure has been crucial to company’s success. DFP has become a trusted platform for ad serving and inventory management. “Ad serving is one of the few things we outsource because Google’s DFP does it well,” explains Eric Harris, Buzzfeed’s Executive Vice President of Business Operations Eric. “DFP provides the scalability and reliability that enables us to focus on what we do best, and it gives us the credibility that comes with working with the industry leader.”