Consumers on the digital advertising platform always get pulled towards different advertisings, and because of that, the overall click rate is about 0.06 percent. To break it down for you, that is one in every 1,667 display ads get clicked. Don’t lose hope! Why? Because targeting those people who have previously interacted with your brand is more likely to get your click, versus targeting those individuals who are extremely unfamiliar with your brand. To learn about this all, you should sit down and get introduced to the art of retargeting.
For now, we will display your three different categories, in order to know basic steps for starting a campaign.
It is a Simple image or text-based ads that populate common banner-placements all over the internet. It is a simple text-based or image ads that are triggered when you visit a particular website that is coded with pixel. For example, let’s say you visit adidas.com to find soccer shoes, after that, you will likely see a banner for soccer shoes for the next several weeks. Moreover, bigger industries use more advanced methods by using dynamic retargeting ads, which uses HTML5 or Flash to feature the exact product an internet user has browsed before on the industry’s website.
So you’re probably thinking right now, how can I purchase display ads? Through using Google Adwords which is the most used platform in online advertising. Also by signing up to Google Adx you can reach to premium advertisers that can lead to higher revenues.
Through the popularisation of social media, nowadays it is easier to reach your target audience through social media. For example, Facebook offers to users retargeting feature called custom audiences. So to implement this option, you should drop tracking code on your website or better yet upload your email marketing list. This will help Facebook to serve to Facebook users who are familiar with your industry. With using email, Facebook ads can track visitors across all different devices.
Email retargeting is almost the same as email marketing. All you have to do is message people who have or haven’t visited your website. You can improve the quality of your emails by putting good gestures and positive behaviour to engage further with your audience.