Yearly Archives - 2016

(DFP Course Online  –  Part 1)

DFP Course Online is a key for those people who want to generate full-scale ad revenue and what’s more important to optimize ad performance rates by using DFP. DFP is ad software designed to help Publishers increase their online business profit, and control the overall process of online advertising. One of the reasons why the priority is given to DFP is merely because DFP set up is free. But, although it is free, due to its multifunctional operating system DFP is complicated, and it requires a lot of time and efforts to figure out how DFP actually operates.

Here, DFP Course Online comes to help. This course is a key for those people who want to generate full-scale ad revenue and what’s more to optimize ad performance rates by using DFP. Keep in mind, that DFP Course Online is intended not only for those who have basic knowledge about DFP but also for those who want to learn it. There is no age, gender, race limits or professional and other discriminations here. The key factor indispensable here is your wish to get into DFP Course Online.
DFP Course Online will give you a great opportunity to gain extensive knowledge of DFP and understand the main principles and tips of setting up and operating DFP.

We offer you a course, which will give you more than you actually pay for it.

DFP Course Online  #Learning objectives 

DFP Course Online will help you learn the basics of:

• Ad management
• How to sign up and get Google account for DFP
• How to register for Google AdSense
• How place up ads on your website and yield higher revenues
• How to sell your ads most proficiently
• How to control who can see your ads – target the preferred audience
• How to monitor the number of people of viewed and clicked on your ads
• How to make the ads appear precisely the way you intended
• How to navigate your orders
• How to navigate your inventory
• How to navigate your reports
• How to manage the level of your web trafficking
• How to manage your ad delivery
• How to improve and control your income rate
• How to run ads on your website
• How to burgeon your online business
• How to monetize each impression
• How to manage your dynamic allocation
• How to calculate your ad revenue

Dynamic Allocation is a method by which Google allows your non-guaranteed or in other words, remnant or unsold DFP impressions or inventories to compete with Ad Exchange buyers in order to get the highest price but without risking the existing DFP reservations. 

Dynamic Allocation – Why Dynamic Allocation Was Created?

The reason behind this is to get the highest revenue for your non-guaranteed inventory. And that is why Dynamic Allocation was created.

Guaranteed and Non-Guaranteed Ads

As it is known, DFP enables publishers to define guaranteed and non-guaranteed (also called remnant) ads.

The guaranteed ads are usually directly sold between the advertiser and the publisher. The remnant ads are open for competition to external SSPs.

DFP is made in such a way as to serve first the guaranteed impressions, and when it runs out of them, only at that time it turns its attention to the non-guaranteed line items. This may give the impression that DFP just assigns the remnant items to any bidders to fill the gaps.

 Dynamic Allocation – Guaranteed and Non-Guaranteed Ads

Now comes the dynamic allocation and this ensures that the non-guaranteed or remnant items get the highest prices available at the moment and that without compromising the guaranteed campaigns. Dynamic allocation can be thought of as a system, which guarantees the highest revenue by automatically allocating the impressions between the guaranteed and non-guaranteed ads.

When dynamic allocation in enabled in DFP, the latter compares all line items in guaranteed and non-guaranteed fields according to the priority and value for the current moment. If there is a high priority guaranteed item, them DFP serves it and the process ends. In other cases, DFP goes down for the remnant inventories and starts to compete their price against the temporary CPM it defined for the current impression based on the historical bid data. Thus it is able to choose the best price for the non-guaranteed items without compromising the guaranteed ads.

It is obvious that Google’s dynamic allocation technology is good for the publishers as it allows them to use their inventories, both guaranteed and the remnant, to a maximum level in order to bring them the highest revenues possible. And what is good that the publishers do not need to go into the very deep details as to how this dynamic allocation works, as it will function ideally once enabled. It is important to remember only that by setting competition between the DFP guaranteed ads and the non-guaranteed items or AdExchange items, DFP uses dynamic allocation to maximize the revenues of the publisher and avoid the deficiencies of the static waterfall method.

Online marketing trends 2016 were complicated with their beauty and discrepancy, but those who are eager to keep up with the latest online marketing trends, strive to keep up with the unimaginably fast pace. Each year, new companies and industries make attempts to  adapt  to the newest technologies and online marketing trends,  in order to make sure they reach their target audience and satisfy their demands. And those who adapt, they have the upper hand.

…2016 was an amazing year for online marketing, and online these marketing trends 2016 were predominant throughout the year…

We have previously discussed header bidding from just about any perspective all the way from how to operate with it to accelerate the publisher revenue finding the underlying cause of how certain companies reach out to real publishers. Header bidding wrapper are however one of the significant key point on this platform we have maneuvered our way through for some reason. 

To fix that and add this tool to our list of defined terms we are presenting you with header bidding wrapper the essential feature this tech has that widens your framework of opportunities to prosper in this business. This is extremely crucial for publishers aiming to work with multiple partners at once.

Header Bidding Wrapper: What’s The Fuzz All about?

The essential technical and operational advantages are what header bidding wrappers provide and that provide a number of them. These, on the other hand, enable publishers to operate with multiple header bidding solutions at the same time. To make sure partners in that business have their bid requests triggered at once an asynchronous container is integrated in the features of header bidding wrapper. This is a global timeout setting to see how long the browser stays tuned for the bidders to give a response. This also helps to team up with a particular “adaptor” that enables the wrapper to decode all bids into a good old key value for the ad server.

Header Bidding Wrapper – Benefits! 

Header Bidding critics usually concentrate on operational factors of this tech and Header Bidding Latency. Well, this is a more complicated integration to manage from the technical point of view compared with waterfall setup. It’s too bad it can also slow down your website a bit if not implemented properly. Badly implemented partner can mess it all up for other partners and damage your entire operation procedure as well. So keep that in mind and note that this was the reason header bidding wrappers was developed to stay away from low quality integrations.

…The central timeout, the asynchronous container, the consolidate line items and easier add/remove option are all advantages of header bidding wrapper…

Header Bidding Wrapper – Partners

Some partners allow you to set timeout yet some don’t. If you set every partner’s code, you want to set a timeout for, in a central container you can totally protect your website from waiting for a response from a problematic bidder. The second feature helps the user not to wait for the ads to load for the page content to load. This is connected with asynchronous tags publishers implement their ad server with. Though the line item creation and management procedure is still a pain in the neck yet with the third feature specified above this problem is partially eliminated as well. As a cherry on top, the last benefit makes the process of adding and removing the bidding partner for ad ops very easily. The header bidding wrapper protects you and your partners from bad tech and complex setup work. This basically means header bidding wrapper means header bidding is scalable among many partners.

Now that signed-in users are allowed to cross-device retargeting, new changes are still on the way. In a short while, advertisers will be allowed to reach the audience across different devices with Google Retargeting Campaigns.  Cross-device retargeting is an important development in the advertising world. 

What is Cross-Device Retargeting and How does it Work?

Let’s now try to describe all the process of Cross-Device Retargeting in a simpler way focusing our explanation on examples. For example, if you visit an advertiser’s website on a mobile, the advertiser will not be able to retarget you as a user later on a desktop, unless you come to that website on a desktop. In such cases, you as a user get listed twice which increases the probability and frequency capping and negative list exclusion is set at the browser or mobile ID level on each device.

Now that we defined this let’s move on identifying the tools through which it works. This cookie-based technology that follows your audience on the web under cover  via using JavaScript codes. To break it down a little and make it even simpler here is how it operates.

You set a small piece of code on your website that is not noticeable to your website users and/or visitors so that it does not ruin your website design or performance. Each time a brand new visitors come to your site the code drops a cookie; an anonymous browser cookie. Then, when those visitors of yours already fallen into the cookie trap browse the web, that cookie will allow retargeting provider to know exactly when to show ads, again, making sure that ads are presented only to the visitors who previously were there on your site. This is very effective and efficient since it focuses your ads on people who have already checked out your brand and have shown interest.

Retargeting is a phenomenal tool for branding and conversion optimization. This is that one tool that works exceptionally high if it is used as a part of a vaster digital strategy:

What does cross-device retargeting do and what it works the best

• With inbound and outbound marketing
• With demand generation
• Strategies involving content marketing, AdWords

Even though retargeting can help you increase conversion, it cannot necessarily lead people to your site. Your key to success is using one or more tools to gain traffic and cross-device retargeting to make the best out of that traffic.

The Modern Adserving Technology – A Quick Guide

Depressed by the multiplicity of display advertising technology? DFP Expert gives a guided tour of the adserving technology to help you get decided among the wide range of Ad Servers. 

The adserving technology is one of the most complicated industries. Some would even relate adserving industry as “overly complicated”. As a result, many people in the advertising world throw around terms which most often lead to misunderstanding.

Since adserving technology is the point where most crucial issues arise, let’s first provide some clarity on ad serving technology from the point of view of the publisher when it comes to how their inventory is served from a technology and priority perspective.

The diagram below demonstrates how modern publishers schedule delivery within their ad serving stacks to finance business from both direct orders and programmatic channels (the so-called ad serving “waterfall”).

Adserving Technology #Ad Serving Platforms

The focus of an adserving tecnolgy is displaying advertisements on websites. The aim of ad serving companies is to provide technology and software to websites and advertisers in order to serve ads, count them, and choose those ads that meet the demands of the publisher and the targeted audience bringing more profits and revenue to your business. Factually, there are two types of ad serving platforms: publisher ad servers and advertiser or third party ad servers.

So, what is eventually an Ad Server? An Ad Server is a web server that collects certain advertising content used in digital advertising handing it over to a variety of online platforms which include websites, social media outlets or mobile apps. Having discussed the concept of an Ad Server, let’s now pass on to our main subject which is DFP. At this point, we would like to mention that there are several ad servers, and though the aim of those ad servers is to provide the same service, there are still certain differences among them, such as a difference in accessibility of data so as to optimize the tracking and convenience.

To cut it short, DFP does the management, delivery and measurement of your ads. DoubleClick for Publishers is a constituent part of DoubleClick Ad Exchange which allows you to make connections with a great number of Google AdWords advertisers, with a variety of ad networks and trading desks that are competing for your inventory. By signing up for DFP, you will be able to manage your whole advertising by just one single network because that’s what subscription for DFP means: you get a certain network for the management of your advertisements. However, many publishers have difficulties in using the DFP ad server because they have difficulties understanding it and using it in the right way for their benefits. This is also not a problem in our digital world: there are companies that offer you experienced DFP consultants that will provide you with professional help concerning all the troubles that you might have when using the DFP ad server.

Native Ads – Definition

Native Ads are types of online advertisements that look like a standard website in their form i.e. they merge with its content and design in a way that makes consumers interested and attracted to them on the other hand they are to be paid for and as a distinctive feature they are usually made or created by advertisers and not by publishers.

The two terms “sponsored content” and “native advertising” are often misused by people, sometimes they are even used interchangeably. But actually they are different terms.
When going deeper into these two concepts – sponsored content (advertorial) and native advertising, one can find a number of similarities between them.
• Both native advertising and sponsored content are paid forms of content.
• Both native ads and sponsored content are part of content marketing.

Native Ads and Sponsored Content – Differences

There are also some differences:
• As can be concluded from the name, native advertising contains some promotional elements; hence advertising itself has to convince somebody to do something rather than to provide some information. Though at first sight it may look like an ordinary article, but it can subconsciously drive to an action or contain some promotional data about a company or a business. Native advertisements are a kind of newspaper advertorials for the digital age.
So, native ads strive to convince, while sponsored ads is focused on informing rather than convincing or promoting a brand.

Native advertisement examples include:
 Some articles or any texts containing elements of promotion,
 Content or article linking directly out to the advertiser’s website
 Any videos, slides or images biased towards a brand

• The primary forms of sponsored content were advertorials and paid posts on blog websites. In time sponsored content On the contrary, sponsored content is not focused on convincing or advertising; it is rather aimed to informing. There are certain limitations on the sponsored content but benefits are also temporary.

Though they say that Native Ads have a tricky side which is making customers confused when merging with the style and appearance of a website, their popularity is growing day by day bringing more benefits to brands and making more and more consumers interested and engaged. Besides when talking about quality Native Ads it is quite possible for customers to see the subtle line that makes the editorial different from a Native Ad. Don’t hesitate to pay a little more and get quality advertisements at the same time gaining more revenue. Native Ads pay back!

How does DFP work? DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile webpages, mobile apps, games, or a combination.

How does DFP work? DFP offers a complete toolkit to manage your ads…

DFP offers a complete toolkit to manage your ads for a multi-screen audience, including:

• One central place to traffic all of your ad networks, apps, games, and sites.
• Advanced forecasting to give you a better sense of how many impressions you will have available to sell to your direct advertisers.
• Total revenue optimization that allows Google Ad Sense and Google Ad Exchange to compete against other networks in real-time, so you’ll get the most revenue for every ad impression.

How does DFP work? …Ad Units—>Ad Tags—>Ad Requests…

Each piece of inventory you create in DFP — called an ad unit — can be targeted by one or more ad campaigns. These ad units represent spaces in your content where you intend to deliver ads.

For each ad unit, DFP generates ad tags, which are snippets of HTML or JavaScript code. You place these tags into your WebPages and mobile apps. When a user visits your content, the tags identify each ad unit and request ads from DFP.

For each ad request, DFP chooses the best ad from among the campaigns you’ve created, delivers the ad, and records the event. If the user clicks on the ad, DFP records that too. With customizable reports, DFP shows you which ads served to which inventory, how many clicks they got, and much more.

P.S. Thanks to our DFP Consulting you will notice a quick growth in your business which means higher revenue and more customers. Don’t think twice and contact us now for consultation, leaving all the painstaking chores and responsibilities to our experienced staff which will save your time and money thus giving you the chance to concentrate on your more important business issues!

I think this article answered your question – How does DFP work?

It is obvious that DFP Google is a complex program and all publishers using it have to face a number of obstacles while trying to grasp the way it works and all the other small nuances that are still of great importance for its proper usage and for the later efficiency of the website’s advertisements quality.

...There are a great number of ads, according to the latest calculations, more than billions of ads are being reeled all over the internet nowadays and there also exist no fewer advertising systems that are responsible for the organization of these ads. Ad management is a really complicated process and publishers surely need a specialist in that sphere in order to organize quality advertising…

DFP Google Sign Up 

One of the most important things to remember when trying to sign up for DFP Google is that you should have an Ad Sense account by all means. Without an Ad Sense account you won’t be allowed to sign up to DFP Google. Don’t worry much about this obligatory condition getting an Ad Sense access is not much of a trouble. You will understand all the functions and ways for the subscription easily by just following the instructions when signing up. Ad Sense registration requires a few steps.

The Actual Subscription for DFP Google 

After having created an Ad Sense account, you now can freely pass on to the next step of your “DFP acquirement journey” which is the actual subscription for DFP. Signing up for DFP is actually not a really painstaking or complicated task. Here are the main short steps that you should take in order to create a DFP account and a few tips to keep in mind when going through this process in order to avoid later difficulties or misunderstandings.

 If you have a website with high quality content that is interesting, eye-catching and you can assure that advertising it will interest people and be of any use to them, then DFP is exactly for you. You will never regret using the services offered by DFP because it is the highest quality ad server with a number of options designed to meet your demands assuring you rise in revenue due to quality ad management.

What is native advertising and how it differs from sponsored content?

The two terms “sponsored content” and “native advertising” are often misused by people, sometimes they are even used interchangeably. But actually they are actually two different terms.

When going deeper into these two concepts – sponsored content (advertorial) and native advertising, one can find a number similarities between them:

• Both native advertising and sponsored content are paid forms of content.
• Both native ads and sponsored content are part of content marketing.

 The main difference between Native Advertising and Sponsored Content

• As can be concluded from the name, native advertising contains some promotional elements; hence advertising itself has to convince somebody to do something rather than to provide some information. Though at first sight it may look like an ordinary article, but it can subconsciously drive to an action or contain some promotional data about a company or a business. Native advertisements are a kind of newspaper advertorials for the digital age.

So, native ads strive to convince, while sponsored ads is focused on informing rather than convincing or promoting a brand. Native advertisement examples include:

• Some articles or any texts containing elements of promotion,
• Content or article linking directly out to the advertiser’s website
• Any videos, slides or images biased towards a brand

• The primary forms of sponsored content were advertorials and paid posts on blog websites. In time sponsored content:  on the contrary, sponsored content is not focused on convincing or advertising; it is rather aimed to informing. There are certain limitations on the sponsored content but benefits are also temporary.

The sale and delivery of online advertising, the systems and procedures designed for their implementation are what ad operation revolves around.

Connect with our best ad operations professionals and enthusiasts all over the globe, discuss the question you have, get the advice you need and improve the performance of your online business boosting your revenue and chances in the virtual world of life-changing opportunities.