Advertising has evolved a lot through the usage of the internet in the last two decades. Now on the internet we have virtual product placement, social media promoting marketing and much more innovations that let the old marketing industries to adapt and learn new tricks. This helps them to change from Advertising to digital advertising. In this article we will display you how important changes has been made in the digital advertising industry.

So first we’re going to take a look at the old classic digital marketing tools. Although, some have been changed into new platforms such as social media.

The Centerpiece of Digital Advertising

• Banners and sidebars

Ad placements, such as the banners embedded in a page of content, is the core of digital advertising. If you look to the bottom right of this article, you will most likely see an ad placed there because that’s one of the ideal spots that still gets views no matter what. Some websites, who feel that their ads are not getting viewed, they tend to go back to old habits such as the pop-up to catch the viewers’ attention. However, this option always disrupts the viewing pattern.

• Ad Server Market

Yet, to get in more details about Ad spaces, these ads were served differently a decade ago, compared to nowadays. Now, many online publishers offer ad inventory that lets advertisers to pay per click instead of pew view. This option ensures advertisers that the viewers are interacting with the ads.

The technology behind ad servers went through a significant development to absorb more user data to improve the accuracy of the ad by demographic and location.

• Content Marketing

Content marketing has changed so much that now it rebranded itself to native advertising. It still works the same way as it used to by putting a marketing message behind its contents and make that content interactive to the audience. Rather than placing an ad on relevant content, content marketing supports an industry to make relevant content that helps its business. On top of that, content marketing is a big part of digital Advertising today since it gives a different and more interactive approach to the viewers. Most companies use content marketing to boost their business. For example, every shoe store websites will have content on how to buy the perfect shoe, but having an implicit message that you should buy from their store.